Fashion Forward: Consumer Insights for Fashion Brands and Retailers
What are the latest online shopping trends & tech specifically for fashion?
In January 2025, Lily AI surveyed over 2,000 U.S. consumers to answer that question in order to uncover fresh insights into shopper expectations and behavior. How do different generations discover new products, how do people prefer to shop, and how do they feel about the online shopping experience?
In this new eBook, Fashion Forward: Consumer Insights for Fashion Brands and Retailers, we analyze the data for fashion shoppers specifically to distill unique and actionable insights specifically for apparel, accessories, and footwear brands and retailers.
Download Lily AI’s new eBook to discover unique trends from the research, or scroll down for key highlights!
Trusted by global brands and retailers
Key 2025 Consumer Shopping Survey Findings
83%
Of avid shoppers use extra details when searching for items for specific occasions or needs
90%
Of people discovered an item online yet still went to a physical store to look at and buy it because they had too many open questions
84%
Of people reported that it takes up to 6 search attempts to come close to what they are looking for
87%
Of avid shoppers said the online search experience impacts their additional spend.