In the fast-evolving world of retail, a crucial gap lies hidden in plain sight: the divergence between consumer perceptions of their shopping experience and how retailers evaluate their own performance.

Discover surprising yet critical insights from Lily AI and RETHINK Retail’s groundbreaking survey of over 1,000 North American shoppers across the fashion, home, and beauty sectors. With a focus on actual consumer sentiments versus retailer assumptions, this comprehensive analysis reveals the stark differences in how each group views the shopping journey.