Lily AI team will be at Shoptalk Fall, hosting meetings at Both J44.
Stop by to chat with us or pre-book a meeting with us here!
Beyond our booth presence, there is so much to be excited about, as leaders in marketing, e-commerce, technology, and retail gather in Chicago to shape the industry’s future. Because there is so much to look forward to at the show, we’ve listed the top 5 sessions we’re most excited to see!
5 Shoptalk Fall Sessions We’re Most Excited to See
1) Digital Shopping Experiences that Engage Shoppers
Bringing humanity to shopping is Lily AI’s mission. Enhancing shopping experiences through the inclusion of natural customer language is how we execute this work. We’re excited to learn how retail leaders strategize, ideate, and ultimately execute the creation of engaging shopping experiences of their own!
Two companies we named as leaders in the 2024 Retail AI Index—SHEIN and Crate & Barrel—will take the stage with Thought Factory, sharing insights into their strategies for creating slick content, producing shoppable video, and partnering with AI-based recommendation tools that align perfectly with consumers’ demands, catering to their needs as they shop.
2) Tools and Tactics to Enhance Product Discovery Across Channels
In this session, leaders from The Home Depot and Sephora will discuss their recent strategies and tactics that help shoppers discover the products they are looking for and discover products they may not have realized they wanted.
64% of people use search engines in their “I-want-to-buy” moment, and yet, half of consumers still say that they’d like a better product discovery experience. To aid in product discovery across any medium, it’s critical that retailers and brands improve how they tag and describe products. This ensures products appear consistently wherever and whenever people might search for them.
This session is particularly exciting to us, as AI-based solutions, like Lily AI, give retailers a powerful edge in their product attribution, descriptions, and more. Lily bridges the gap between bland product data and the inclusion of natural consumer language in product attributes, connecting people to products via the words they actually use when they shop.
3) Seizing the Retail Media Opportunity Without Sacrificing the Customer Experience
Retail media networks are the next big thing, and they’re especially exciting to those of us within the retail space! However, brands and retailers who choose to advertise with them must exercise caution, ensuring that adding sponsored messages and marketing enhances—rather than interferes with—their customers’ shopping journeys.
We’re particularly interested in learning how Nordstrom balances these priorities, and we’re looking forward to learning how this retail giant holds true to their classic customer experiences while embracing new opportunities that retail media bring.
4) Setting Priorities in the Changing Social Commerce Landscape
This session will feature three executives—from Kendra Scott, Poshmark, and SHEIN—engaging in a roundtable conversation about how they identify social media opportunities, and execute against them, in this fast-changing social shopping landscape.
Their insights into what works within the social shopping world (and what doesn’t) come at a critical time of growth, as Statista says U.S. social commerce revenue will exceed $144 billion by 2027. This session will give brands and retailers an opportunity to learn from the very best, as all three are some of the fastest moving companies in the retail space. From their session, we’ll get a glimpse into the great potential social commerce can bring in the coming years.
5) And, of course, Shoptalk’s Female-Led Mainstage Keynotes!
As a female-founded company, we’re always supportive of women leaders in the retail space! In fact, our Co-Founders have spoken at Shoptalk Europe and Shoptalk Vegas this year, both demonstrating our commitments to a female-led evolution of retail.
Now, we’re looking forward to being in the audience and listening to women leaders from a handful of companies—from Ulta Beauty to Rent The Runway—share their own experiences and successes.
