Living Up to the Hype
While only in its third year, POSSIBLE has already become a must-attend show for the advertising industry.
With global executives and advertising power players taking the stage with the beach as their backdrop, no wonder POSSIBLE has been dubbed the Cannes of the US!
This year will bring together over 4,000 executives across global brands, media and creative agencies, consultancies and research firms, media publishers, advertising and technology platforms, plus sought-after AI experts and thought leaders.
Of course, the evening networking events will be where deals are made, yet this year’s impressive lineup of speakers and agenda topics will be what inspire the next big idea, campaign, or pivot!
With that, here are our top six can’t-miss sessions at POSSIBLE Miami 2025!
1) Possibilities Beyond Google: Unlocking Growth
This workshop equips marketing leaders with strategies to reduce dependence on Google, leverage first-party data, and maximize ROI through cross-channel advertising. Attendees will explore the challenges of Google-centric strategies, discover high-performing alternatives like precision email, contextual ads, and social media, and learn how data-driven approaches enhance targeting. Through interactive discussions and real-world case studies, participants will gain actionable insights to diversify their ad spend and drive superior results.
Speakers:
- Jeff Alderman, SVP, Sales & Marketing, AdMedia
- Mitch Cross, Paid Search Manager, Macy’s
2) Raising the Bar: The Power of Storytelling in the AI Era
AI is revolutionizing marketing, but is it spurring a creative renaissance or a race to the bottom? Join Lorraine Twohill, Global Chief Marketing Officer of Google, in conversation with Tiffany Rolfe, Chair & Global Chief Creative Officer of R/GA, as she shares game-changing insights on AI and its transformative impact on the future of marketing.
Speakers:
- Lorraine Twohill, Global Chief Marketing Officer of Google
- Tiffany Rolfe, Chair & Global Chief Creative Officer of R/GA
3) AI Agents: Culture, Commerce and Brands in an AI World
As Artificial Intelligence continues to improve its ability to automate key parts of our lives, it will change how we buy, what we buy, and even who buys on our behalf. At the same time, human beings will continue to seek social proof, community, and meaning. Marketers stand at the intersection of these two evolutionary currents – leveraging technology to reduce friction in transactions while creating meaning for our brands. Digital assistants will serve as intermediaries between brands and consumers, and increasingly from Agent-to-Agent. Yet, there’s a role for the “human in the loop” that will separate the brands that people love from the brands they simply know. Join Frank Cooper III, Chief Marketing Officer at Visa, with special guest Dylan Hendricks, Director of the 10-year Forecast at the research center Institute for the Future, in this thought-provoking conversation about the future of culture, commerce, and brands in the rapidly evolving world of AI.
Speakers:
- Frank Cooper III, Chief Marketing Officer at Visa
- Dylan Hendricks, Director of the 10-year Forecast at the research center Institute for the Future
4) The Next Frontier of Disruption: Rethinking Innovation, AI, and Humanity
Since Amazon’s rise, “disruption” has been the holy grail for startups and investors—but what does disruption really mean in the age of AI? Join David Sable, Executive Vice Chair at Stagwell, for an unfiltered exploration of how AI is redefining not just industries but the core of human existence. Beyond sectors and valuations, attendees will get an opportunity to dive into the impact on innovation, creativity, productivity, happiness, and morality. Are we shaping the future, or is it shaping us? Buckle up for a thought-provoking discussion into what’s next—and why it matters more than ever.
Speaker:
- David Sable, Executive Vice Chair at Stagwell
5) Beyond the Hype — Real-World AI Marketing Success Stories
Go beyond AI marketing theory and see what’s delivering real results today. In this session, pioneering AI startups — Akkio and Lily AI — will reveal which tools and techniques are actually working in the real world. Through compelling case studies and tactical insights, you’ll learn exactly how marketing teams and agencies are using AI to drive measurable ROI, streamline workflows, and create breakthrough campaigns. Walk away with actionable strategies you can implement immediately to stay ahead of competitors who are still figuring out where to start.
Speakers:
- Purva Gupta, Co-Founder and CEO, Lily AI
- Jon Reilly, CEO, Akkio
- Andy Oakes, CEO ands Founder, The Bluestripe Group
- Bill Gross, Founder of Idealab, Founder and CEO of ProRata
Last but not least, while not a typical presentation or panel, but who could pass up a breakfast chat led by Shelly Palmer? Known as a “must-attend” event at CES, this exclusive gathering is coming to POSSIBLE Miami for the first time!
6) Shelly Palmer Innovation Series Breakfast
The Shelly Palmer Innovation Series Breakfast, presented by 3CV Ventures, is where the most influential minds in marketing, media, and technology come together to explore the future. Known as a “must-attend” event at CES, this exclusive gathering is coming to POSSIBLE Miami for the first time—offering an unfiltered, high-energy discussion on the trends shaping the industry. Hosted by Shelly Palmer and Michael Kassan, the breakfast brings together C-suite executives, thought leaders, and innovators for a fast-paced, insightful conversation about AI, data-driven decision-making, and the future of customer engagement. Expect bold predictions, real-world case studies, and actionable takeaways to help you navigate the evolving digital landscape.
Speakers:
- Shelly Palmer, President & CEO, The Palmer Group
- Mark Cuban, Entrepreneur | Investor | Co-Founder CostPlusDrugs.com
- Tomas Puig, Founder & CEO, Alembic Technologies
- Jeffrey Katzenberg, Founding Partner, WndrCo
- Alan Moss, Vice President, Global Ad Sales, Amazon Ads
- Michael Kassan, Founder & CEO 3C Ventures
- Keith Weisberg, Partner, Head of Product & Technology, 3C Ventures Close
