Blog
Winning every surface where people search and shop
Playbooks, product updates, and points of view on growing retail revenue with AI.
Google may have just created a billion-dollar optimization market
AI visibility struggled to attract serious budget for a simple reason: nobody funds what they can't measure. With Google's new AI Performance Insights, it's measurable now. So the money moves.
GuidesAgentic commerce: what it is, what changed in 2026, and what a brand actually has to do
Agentic commerce is AI agents buying on a shopper's behalf. What changed in 2026, what an agent reads from your catalog, and what to fix before Q4.
GuidesDoes feed optimization increase sales? The anatomy of a controlled test
Does feed optimization increase sales? Yes, against a control. Get the full test design: matched spend, 28-day holdout, difference-in-differences.
GuidesHow AI Shopping Assistants Actually Pick Which Products to Recommend
AI shopping assistants retrieve before they rank. See what each surface reads from your product record, and which missing attributes disqualify you.
GuidesWhat actually goes in Google Merchant Center conversational attributes
What actually goes in Google Merchant Center conversational attributes: worked before-and-after values for apparel and home, plus where to mine them.
GuidesMerchant Center suspended for misrepresentation: the checklist, in the order we find them
Merchant Center suspended for misrepresentation? Work this checklist in the order we find them, catch every mismatch, and appeal once with the whole fix.
GuidesProduct attributes: which ones each discovery surface reads, and what a good one looks like
Which product attributes each discovery surface reads, what a well-formed value looks like, and the 2026 Merchant Center fields to fill in first.
GuidesProduct Data Enrichment: What It Means When the Machines Are the Reader
Product data enrichment is not filling empty fields. Get the working definition, the four readers, the boundary with PIM, and a way to measure lift.
GuidesProduct feed optimization: what it is, what actually moves revenue, and how to prove it
Product feed optimization is a vocabulary problem. The three layers, the eight changes that move revenue, and how to prove the lift with a control.
GuidesProduct taxonomy: where a product sits, and which queries it is eligible for
A product taxonomy decides which queries your catalog is eligible for. Learn to map it, structure it and maintain it across search, Shopping and AI.
TakesA buying standard for AI commerce
Four questions to ask before you fund any AI marketing tool. Every retail budget now carries an AI line item, and almost nothing on it arrives with a way to know whether it worked. Here's the standard, and the one shortcut to remember it: would it survive a finance review?
TakesThe most expensive thing in retail right now
Brands are pouring attention into a future that isn't generating revenue yet, while the surfaces actually producing revenue today get treated like settled infrastructure. A preview of my CommerceNext session with Ken Pilot and Noam Paransky.
TakesGoogle says conversational attributes are optional. History says otherwise.
Mobile-friendly, page speed, structured data: Google introduced each as optional, and each became the price of entry. Conversational attributes, its new AI-shopping feed fields, look like the next one.