In this discussion recorded at CommerceNext 2023, J.Crew’s Chief Technology Officer, Danielle Schmelkin, spoke with Lily AI Co-Founder and CEO, Purva Gupta, about the practical applications of AI that the J.Crew team uses to transform e-commerce, merchandising, and marketing.

Explore various ways customer-centric product attributes can be applied across the retail value chain to drive immediate and long-term impact. From takeoff to landing, this is your guide on the full process, no matter how you choose to implement. 

Gen AI impacts every customer journey stage. Here are 3 key takeaways from Retail TouchPoints’ new report, which explores the effects of AI at each consumer-to-customer step.

We’ve gone international! Learn more about how Lily AI has added a London office, expanding our presence to the European market.

Discover surprising yet critical insights that shed light on the divergence between consumer sentiments and retailer assumptions. We surveyed 1,000+ people to learn how they experience retail journeys and how AI can enhance them.

Our comprehensive product attribution solution maximizes Google search performance, improving effectiveness of both organic and paid advertising strategies.