The Search for Smarter Shopping: The Power of Product Content
Three decades into the e-Commerce revolution and consumers are still frustrated that it’s often difficult to find just the right thing.
How can this be?
Yet it’s true. That was one of many key findings from a new consumer shopping survey conducted by Lily AI in January 2025, on the heels of the 2024 holiday shopping season. The survey garnered 2,081 responses, with the goal of better understanding current consumer sentiment and preferences towards the search and discovery process of online shopping.
Keep scrolling down for the key findings, and download the full report to better understand consumer perception of online shopping today and how AI-powered product content is emerging as a critical means to bridge the expectations gap.
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Key 2025 Consumer Shopping Survey Findings
79.6%
Of consumers said they’ve given up on an online search because they couldn’t find what they wanted
88.5%
Of people discovered an item online yet still went to a physical store to look at and buy it because they had too many open questions
84.2%
Of people reported that it takes up to 6 search attempts to come close to what they are looking for
65.8%
Of people believe that brands use unclear product language that makes it hard to shop and causes frustration